Automated packaging equipment can be incredibly sophisticated and amazingly good-looking. Better still, well designed and utilized in the right way, it can be used very effectively to highlight the value and usefulness of products, increasing sales and brand awareness.
So how does automated packaging equipment improve the results of manual packaging?
Part of the answer lies in what the current digital revolution has to offer. This includes everything from serialization and smart sensors, to data collection systems and personalized printing possibilities.
The Digital Revolution and Packaging
Whether you know it or not, the 21st century digital revolution is changing the world for consumers and companies in business. And it will have a huge impact on automated packaging equipment.
A recent report published in Packaging Digest shared some world-shattering stats. For example:
- Big beverage brands including Absolut, Anheuser-Busch and Coca-Cola have leveraged digital printing incredibly successfully. The label printing and digital packaging sectors that were valued at $10.5 billion last year are expected to grow at 13.3 percent (compound annual growth rate) to 2020. These stats were based on a study published by Smithers Pira.
- Since January 2015 the lot-level traceability requirements set by the Drug Supply Chain Security Act have been set to increase in terms of serialization of pharmaceutical products. While patient safety is key, the American Enterprise Institute estimates that the world’s economy loses something like $10 billion every year from substandard and counterfeit medication. But by November 2023 companies are going to need full electronic traceability in place for packages.
- According to McKinsey & Co, by 2025 the economic impact the Internet of Things (IoT) will be so immense that it could amount to $6 trillion. And believe it or not, factories will be the biggest users. As Packaging Digest points out, those in the packaging industry are already seeing benefits.
Experts agree that there is an incredible amount of information available to everybody, and packaging professionals are exploiting this by adding data to labels.
Serialization is just one area where this is happening, particularly in pharmaceuticals where people can use cellphones to authenticate the medication they use. Packaging machines are able to take advantage of a number of different sensor types, and smart sensors enable people to get more reliable information from equipment and other things. This in itself increases reliability, because apart from anything else, you don’t have to rely on a specific language, but rather on a digital code.
But we are still living in 2016 and you need to ensure that automated packaging increases the value of your products now.
The Best Automated Packaging Equipment to Increase the Value of Your Products
Technik Packaging Machinery has automated solutions for a wide range of products from candy to pharmaceuticals, and cosmetics to pet foods. We have the full range of high speed and compact cartoners, verticals baggers, dosing systems, stick packers and bottling lines for just about any product you want us to package for you.
We can also help with product assembly, fulfillment and logistics. So if you need high quality packaging services from a company that looks ahead, contact our friendly professionals to find out more about automated packaging equipment now.