While automated packing probably isn’t a necessity for all food-based entrepreneurs, those who are serious about growing their businesses do need to consider the option. At the same time, it is essential that anyone entering the candy or food industry as an entrepreneur realizes the implications, both positive and negative, of automating the packaging they use for their products.
In today’s economy, there are an increasing number of entrepreneurs driven by the need for self-employment and wish to make more money than they could if they were employed by other businesses. While entrepreneurship is alive and well in just about every possible industry, there is no doubt that food and candy entrepreneurs are on the increase, driven by an awareness that consumers want to buy high-quality local products made with similarly high-quality ingredients.
Ultimately successful food and candy entrepreneurs can exploit their efforts relatively quickly because major food companies currently take advantage of entrepreneurial success in this industry and are keen to buy out growing new businesses. But at the same time, many food and candy start-ups are struggling to find cash, and the last thing on their mind is packaging. Furthermore, most use whatever generic processing equipment they can find and many operate from home.
Costs and Value of Automated Packing
One thing a potentially successful entrepreneur realizes is that one of the keys to success involves the development of a successful brand. This in turn involves not only the product itself, but also its cost, and the way it is presented to the people who will buy it. Packaging may not be all-important, but it can be critical to a new entrepreneurial business. In fact it can spell the difference between profit and loss.
Apart from anything else, if product packaging doesn’t meet the expectations of retailers, then entrepreneurs won’t get their products into the shops, no matter how good the candy tastes. Packaging must be fit for your product, whether packing is automated or not. And it isn’t enough to simply “meet expectations.” When a candy entrepreneur develops packaging for a new product, one of the most important factors is to ensure that it will make the product stand out from everything else on the shelves. Successful packaging will come with an invisible “speech” bubble that says: “Pick Me!” For more on that, check out our previous post on creating the right packaging design for your products.
Standardization of Candy and Food Products
While the cost of automated packing can be a shock for any manufacturer, especially when it is a relatively small profit-margin product like candy, it is vital to use a packaging option that will enhance your brand. For example, any type of candy that contains nuts or fruit will go rancid if it is exposed to air. For this reason it should be flow wrapped – and if all your products are going to be flow wrapped, standardization makes economic and quality sense. Additionally, package size is important, even if your products are handmade and not always exactly the same size.
Ultimately a good, reliable packaging specialist like Technik Packaging Machinery will help you develop a packaging product, with optimum dimensions, that can be used for automated packing. Then you can get on and develop new candy products that will enable you to expand your market and your entrepreneurial business.
We are here to help you, contact us today for more information.