Packaging is paramount for all products, not only for shipping but for display as well. But there are so many options when it comes to packaging it’s essential to identify your needs, as well as the requirements for the vast and varied items that need packaging.
It’s not just a question of finding the right box. Perhaps ironically, even the packaging services industry has had to learn to look outside of the box when it comes to developing solutions to meet the needs of so many different customers.
Technik Packaging Services is an established Atlanta-based business that offers comprehensive packaging and related services for a range of industries, and their solutions can help you design the very best packaging option for your new product.
How Product Affects Packaging Design
There are many ways to categorize the many industries that require packaging for their products. These include:
- Consumer products
- Food and Beverage
- Industrial Products
- Pet Foods
Within each of these categories, there are automated and manual packaging options that are in themselves hugely varied. For instance, automated packaging solutions range from bottles and bags to cartons and corrugated packing. Manual packaging options are similar, but because they are intended for low volumes and short runs, there are some additional possibilities. Point-of-purchase displays are also a possibility.
The first choice will depend on what you are packaging and whether it is solid, liquid, or takes another form, and then how you need to dispense the product. But it isn’t always that simple since many products require the use of different components that might need to be mixed or blended before packing.
Nevertheless, once the decision in terms of packaging type and design has been taken, you can work on aesthetics and labeling.
Consumer products available today are vast and varied, ranging from cleaning supplies to cosmetics and incorporating many other items in between. This means that every packaging application is going to have unique requirements.
Some options would include spray bottles for liquid items; tubs, jars and tubes for creams and gels; bottles for tablets; and boxes for things like washing powder.
Food and Beverage
Food and beverage packaging are even more challenging since they need to meet the US Food and Drug Administration (FDA) Food Safety Modernization Act (FSMA) standards.
Industrial and business-to-business products may be packaged manually or automatically, depending on the needs of both parties.
Packaging for pet foods is just as important as packaging for human food. Technik offers a unique vacuum packing system that has been designed for cat kibbles and dry dog food. Some distributors prefer non-vacuum options, premade pouches or rigid containers, and all of these are possibilities when it comes to determining what the best option is for packaging your pet food product.
There are many types of powder (industrial, commercial and household) that need to be accommodated in a variety of packaging types, largely depending on the powder. For example, some types are free flowing while others are granular, and others are quite sticky.
But of course, specifics are much more important, and before you decide on our final packaging design, make sure it really does fit your product.